Marketing Delusion No 6 - My Target Market Should Recognize How Superior My Services Are
Marketing Delusion No 6 - My Target Market Should Recognize How Superior My Services Are
Blog Article
Too many times, we have encountered the difficulty of generating viable IT business leads in today's increasingly competitive business market. But still, IT lead generation is a fact of life for many IT and technology-based firms. We all know that this is a business necessity. The more B2B leads that you are able to generate, the more customers will come in. And the more customers you have, the higher your sales and revenue figures. Who would not want that? That is why it is necessary to get people skilled in generating IT leads. But what kind of skills is needed here? Simply put, you need marketers knowledgeable in both sales and technical details.
We spent a great deal of time talking about using social media which is a huge marketing tool right now in our social media revolution. Instantly we all became friends and followers of each others Twitter and Facebook fan pages. This would take the average person months to years to do. It is also a great way to keep in touch with others and gain valuable feedback and ideas from them.
The Safe Drinking Water Act applies to every public system in the U.S. if I.T support Sale lake city more than 25 people. It was established to protect us against natural occurring contaminates, such as arsenic, mercury, lead, oil and animal waste and also man made substances such as improperly disposed of chemicals, weed killers, pesticides, fertilizers, and pharmaceutical drugs.
Personally, I would avoid this method like the plague. Let's tech support I.T face it. Some 98% of all businesses fail before their tenth year in business. So, if you enter a stock option agreement, you have only 2% chance of emerging as a winner being rewarded for your expertise. I may not be a mathematical genius, but even I know that if I have only 2% chance of reaping the rewards, I had better not take 100% risk when I have only 2% chance of reaping my rewards. It is just not a sexy ratio.
Most small businesses can really be served by a technical generalist. This is someone who knows a lot about a lot. This is someone who can help your network if suddenly it comes down. This person should also be able to troubleshoot computer and server problems. But really, it all comes down to what types of problems you will encounter. For small business, this mostly involves computer problems resulting from viruses, malware, etc. Most users are their worst own enemy and will end up trashing their own systems. You may have the occasional network issue. Software application support may or may not be something you need to consider. The moral of the story here is to assess your potential Managed I.T support uttah needs. This will go a long way to choosing a great match on technical support.
One of the biggest problems in selling our services is lack of patience. It's very common to "try" a marketing effort once, and abandon it immediately out of disappointment at the lack of results. What happens then is a round of single efforts, with no long-term commitment to any marketing strategy. "Marketing" then becomes a series of failed experiments, none of which lasted long enough to give them a fair test of effectiveness. Impatience will never bring you the clients you want. Your target market needs to become familiar with you, your business, and the details of your service. This takes time. Marketing requires patience.
Some IT companies will offer some sort of guarantee for their services. Maybe something like "if we can't reduce your IT costs by twenty percent, we'll give you a free audit." Companies that offer guarantees reveal something positive about their character. They stand behind their work, which means they take pride in pleasing you-the customer. Report this page